Overview
This guide will help you set up and customize your iOS white-label mobile app inside Apple App Store Connect. Follow the steps carefully to ensure smooth submission and publishing.
Prerequisites
- An active Apple Developer Account
- Your App Store Connect login credentials
- Prepared assets:
- App Name & Subtitle
- App Icon (1024x1024 PNG, no transparency)
- Screenshots for iPhone & iPad
- Privacy Policy & Support URLs
- Marketing Description & Keywords
Step by step: Create the app in App Store Connect
Video tutorial: https://app.arcade.software/flows/gaZgnDZCdU3G2BF9xpk1/view
Step 1: Log in to App Store Connect
- Go to App Store Connect.
- Sign in with your Apple Developer credentials.
- From the Apps dashboard, click the ➕ icon to create a new app, or select your existing white-label app to update.
Step 2: Enter App Information
- App Name – Enter your brand’s app name.
- Subtitle – A short tagline (max 30 characters).
- Primary Language – Usually English (U.S.) unless your app targets another language.
- Bundle ID – Select the correct bundle ID (must match what was created in Xcode/Certificates).
- Category – Choose your app category (e.g., Productivity, Business).
- SKU – Unique identifier (can be your brand or project code).
Step 3: Add Branding Assets
- Upload your App Icon (1024x1024, PNG, no rounded corners).
- Upload Screenshotsfor different iPhone/iPad screen sizes:
- 6.9", 6.5", 5.5" displays (minimum 3 screenshots per size).
- Ensure screenshots represent the app’s user experience.
Step 4: Add App Metadata
- Description – A detailed explanation of your app’s purpose and features.
- Keywords – Add relevant keywords for discoverability.
- Promotional Text – Optional, appears at the top of your App Store page.
- Support URL – A valid link for customer support.
- Marketing URL – (Optional) Link to your app’s website/landing page.
- Copyright Holder – Your company or brand name.
Step 5: Configure App Privacy
- Provide your Privacy Policy URL.
- Declare what data is collected and linked to users (e.g., location, identifiers, diagnostics).
- Review “Data Linked to You” and “Data Not Linked to You” sections.
Step 6: Pricing & Availability
- Choose your Price Schedule (Free or Paid).
- Set your Base Country or Region (e.g., United States).
- Select availability across 175 countries/regions.
Step 7: App Review Information
- If your app requires login, provide test account credentials (demo username & password).
- Add contact details (name, phone, email).
- If special permissions (like VoIP, background audio) are required, explain them in the Notes section.
Step 8: Submit for Review
- Verify all required fields are filled.
- Ensure no errors (like missing app icon, incorrect description, or unsupported characters like emojis).
- Click Submit for Review.
- Apple will review and approve before your app goes live.
⚠️ Common Issues to Avoid
- ❌ Missing App Store icon or incorrect size
- ❌ Emojis or unsupported characters in description
- ❌ Phone number without country code
- ❌ Incorrect locale (should be
en-USfor U.S.) - ❌ Not enabling required APIs in case of Google Play builds